ORGANIZATIONAL COMMUNICATION—HR’S ROLE IN SHAPING THE NARRATIVE
How people communicate within an organization can impact connection to purpose, engagement and overall performance effectiveness. This session will focus on the nature of communication in the workplace and HR’s role in shaping the narrative—specifically, how HR can contribute to creating a strong people brand. The moderator will lead the session with a presentation that sets context to how authentic messaging sources and topics facilitate trust within an organization. The panelists will then share case studies on how their HR teams influenced an employee value proposition and established their people brands within their organizations. You won’t want to miss this compelling and informative discussion! HR practitioners will leave with actionable insights on how to collaborate with their communication partners to shape a better employee experience.
Alissa Schepisi—Senior VP, Employee Experience at Edelman
Andrea Goodkin—Executive VP of HR Consulting at HUB Group
Stacy Kuehler—SVP, Director of Communications at HUB Group
Jennifer Marszelak—Chief Talent Officer at Havas
The Employee Relations Interest Group is sponsored by Challenger, Gray & Christmas
This program is pending approval for 1.5 credit hours towards PHR/SPHR/SPHR recertification through the HR Certification Institute (HRCI) as well as 1.5 professional development credits (PDC's) toward SHRM-CP and SHRM-SCP certification.
Did you know you can bring a guest? When you register for this event click, "Send and add another," to enter your guest contact information. Be sure to enter your name in the field marked "I am a guest of HRMAC member," to ensure a successful registration. This is a member only benefit, so without your name the registration will not be valid.