Creating Measurable Impact: The ROI of Culture
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 Export to Your Calendar 3/14/2019
When: Thursday, March 14, 2019
8:30 - 10:00 AM
Where: 150 North Riverside
150 N. Riverside Plaza
Chicago, Illinois  60606
United States
Contact: Joann DeNardis

Online registration is available until: 3/13/2019
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The HRMAC Leadership Series is now the HRMAC Leadership Forum.

Be inspired by fresh ideas and connect with a group of energized peers committed to strengthening organizational culture and building high performing teams. HR professionals know that a critical path to organizational transformation requires a strong culture. Learn how to realize a return on an investment in culture from Executives will share first-hand accounts of how they approached their organization’s effort to maximize their investment. Join the conversation with other attendees and the panel through Q&A and interactive polling.


Jacki Bassani, Managing Director, Talent and Rewards, North America, Willis Tower Watson

Jacki Bassani serves as the Managing Director for North America, Talent & Rewards business at Willis Towers Watson. In addition to this leadership role she also has been providing consulting services to large global organizations and has extensive experience specializing in organizational diagnostics and employee research. During her tenure she has worked with organizations in helping them to better understand and improve their organizational cultures. Jacki uses tailored organizational measurement techniques to uncover linkages between corporate culture, employee engagement, and business performance. Jacki has worked with executive teams and HR leadership in leading global organizations across industries including High-technology, financial services, retail, logistics, telecommunications and manufacturing.

A representative list of recent projects includes:

  • Designing a culture model and assessment for a technology organization to align to a newly developed businesses strategy working through the CEO and board of directors.
  • Leading the development of an leadership integration and culture assessment for a global manufacturing company during a merger
  • Facilitating a leadership and culture alignment process for the executive team of a leading manufacturing company undergoing a divestiture
  • Leading a linkage study to understand the impact of safety culture on engagement and business outcomes
  • Implementing measurement techniques to create a framework for total rewards research
  • Designing an employee engagement research and action planning initiative for a leading financial services organization

Jacki earned her M.A. in Industrial/Organizational Psychology as well as graduating cum laude from Pace University with a B.A in Psychology. She is a member of a number of professional organizations, including the American Psychological Association (APA) and the Society for Industrial/Organizational Psychology (SIOP) and routinely presents at many external conferences.


Rob Lauber, Senior Vice President - Chief Learning Officer, McDonald's Corporation

Rob joined McDonald’s in 2014 and has responsibility for the overall learning and development strategy and execution across all 37,000 restaurants around the world. Prior to his current role, Rob was the Vice President, Yum! University at Yum! Brands, and the Executive Director of Learning Services at Cingular Wireless. While at Cingular, his team was recognized as a Top 100 Training organization by Training Magazine over three consecutive years.  He has also held learning leadership roles at Coopers & Lybrand (now PWC), and Dun & Bradstreet. Rob has been recognized multiple times by CLO Magazine for his work on achieving business impact, leading business change, learning technologies and global learning.  He was recognized as the 2013 CLO of the Year. Rob was the 2010 Chair of the board of ATD (Association for Talent Development). In addition, he served on the board of directors for Leadership Kentucky and chaired the Program Operating Committee for Kentuckiana Works, the metro Louisville, KY workforce board. He is frequently a participant in panel discussions, webinars, and learning profession related articles across the globe. Rob holds a B.A. in Communications from the University of Scranton as well as an M.S. in Human Resources Development from Rochester Institute of Technology.

   Tim Foley, Head of Organizational Effectiveness, Navistar



Member Pricing 

Both Programs: $200

Single Program $125

Non-Member Pricing

Per Program: $199

Bring Your Team

10-pack Both Programs: $2,000

10-pack Single Program: $1,125 – that’s 10 for the price of 9!

5-pack Both Programs: $1,150

5-pack Single Program: $575

Fee includes continental breakfast, program materials and networking in the modern theatre style conference center at 150 N. Riverside Plaza. 


Thank you to our generous sponsor!